- Public hopes and fears for driverless vehicles revealed as world-leading study concludes
- Over 31,000 people engaged during 3-year research programme
- Public sampled automated vehicles in Greenwich, part of London’s future mobility ‘living lab’
- Positive support for driverless vehicles, but safety concerns are key
Greenwich, London, 22 March 2018 – The team behind the ground-breaking GATEway Project today presented summary findings from its three year research programme. The first project of its kind to explore the public’s hopes, fears and attitudes towards autonomous vehicles, it invited them to be part of trials with prototype technologies. Early results from Commonplace’s sentiment mapping, a heat map capturing the public’s comments, indicates broad support (78%) for the idea of driverless vehicles on urban streets, provided they are safe and resistant to cyber attack.
The public were invited to test prototype vehicles and services through a number of research streams; simulation trials, observations of pedestrian behavioural interactions with driverless vehicles, automated grocery delivery trials and a public shuttle service which offered a hop-on hop-off service at the Greenwich Peninsula.
Over 31,000 members of the public engaged with the research, including an exhibition exploring future vehicles staged by the Royal College of Art at London’s Transport Museum. More than 5,000 people signed up to participate in the self-driving shuttle service trials, which were also open to residents and visitors to Greenwich. 1,300 members of the public were interviewed.
Leading the study was a unique consortium made up of industry experts, world-class academics and the Royal Borough of Greenwich. Research was conducted by TRL, the UK’s Transport Research Laboratory, the University of Greenwich, Commonplace and the Royal College of Art, exploring how we feel about using and sharing space with self-driving vehicles.
The research has helped advance the UK’s position in the automated vehicle revolution through partnerships with developers Westfield Sportscars, Fusion Processing, Heathrow, Gobotix and Oxbotica and a collaboration with Ocado Technology.
The University of Greenwich found that 43%, from a sample size of 925, felt positive towards the concept of driverless vehicles. 46% were undecided, citing key concerns about cyber security (44%), road safety (51%), other (5%). Only 11% of participants felt negatively towards these future forms of transport, a figure borne out by the results from Commonplace’s sentiment mapping. The research also found urbanites are happy to share transport for last mile journeys to and from transport hubs and that private car ownership was of lesser importance than ease of mobility.
The GATEway Project focused on people, rather than technology, and was ground-breaking in the way it invited the public to experience prototype technologies in a real world setting, complete with pedestrians, cyclists, rain and snow. This provided novel opportunities for researchers to gain insight into the challenges of implementing new forms of transport in complex real world environments.
Partners also included insurance company RSA and mobile communication provider O2 Telefonica who, as a result, are better able to understand the real-world requirements for connected and automated vehicles. DG Cities, an urban innovation agency spun out from the Royal Borough of Greenwich played a crucial role in implementing and integrating this new mobility service into an urban environment and has helped the consortium gain real world insights which are applicable to cities around the world.
Richard Cuerden, Academy Director, TRL, commented, “This is just the beginning of the journey towards connected and autonomous vehicles. Thanks to the GATEway Project’s research, the UK is in a prime position to build upon the lessons learned and experienced gained in trialling a whole range of driverless vehicles in urban environments.
We see driverless vehicles as a practical solution to delivering safe, clean, accessible and affordable mobility and we are proud to be part of creating our future transport system.”
The GATEway Project paves the way for the Smart Mobility Living Lab (SMLL), a world-leading £19m test bed to benchmark connected and autonomous vehicles (CAV) in a complex and urban environment. Based in the Royal Borough of Greenwich and nearby Queen Elizabeth Olympic Park in Stratford, the SMLL will enable transport manufacturers and operators to develop new mobility solutions and rigorously test them in a wide variety of complex and dynamic city environments.
GATEway was jointly funded by government and industry. The government’s £100m Intelligent Mobility fund is administered by the Centre for Connected and Autonomous Vehicles (CCAV) and delivered by the UK’s innovation agency, Innovate UK.